About SweetWater

Music that Inspires, Challenges,
and Connects.

The SweetWater Music Festival showcases the best musicians from across Canada and beyond performing classical, jazz, and contemporary music.

For over 18 years, this unique annual event in Grey Bruce, Ontario has treated audiences to three days of outstanding performances in a beautiful, rural setting on Georgian Bay.

Throughout the year, SweetWater’s special concert events spotlight some of Canada’s top musicians as well as emerging, aspiring artists.

Audiences are treated to one-of-a-kind, intimate and cutting-edge musical experiences that engage the mind and spirit.

SweetWater also captivates and enriches our local community by spreading the joy of music. From musicians visiting local schools to an annual community play along, SweetWater is dedicated to nurturing the next generation of musicians and audiences.

Small Town – Big Idea.

Small Town – Big Idea is a conversation between the two gifted musicians who have led SweetWater, its founding artistic director, Mark Fewer, and his successor and once violin student, Edwin Huizinga, now the current artistic director. For 19 years Mark was the heart and mind of SweetWater. What was his vision? And how does his successor, Edwin, keep that fire going? Listen in on the conversation of two brilliant violinists, both of whom are passionate about building up community fellowship through world class live musical performance. Produced and directed by Gail Gallant & Michael Allder and shot and edited by Bill Loucks. All three are retired veterans of CBC Television. Additional Camera and Sound by Triple Point Media. Special thanks to our financial supporters for this project: Grey Bruce Community Foundation and Cynthia & Mark Lemon.

Meet the Team

A woman with blonde hair smiling outdoors, wearing a gray coat and patterned scarf.
  • From 2011-2018, Natasha was the Executive Director of the Toronto Summer Music Festival and Academy.  In 2014, Toronto Summer Music became the first arts organization to win the Association of Fundraising Professionals’ Mo Davies Award for excellence in Fundraising, small organizations. Natasha Bood was the recipient of the 2015 John Hobday Award in Arts Management from the Canada Council for the Arts. Prior to Toronto Summer Music, she worked in marketing at the Toronto Symphony Orchestra and was later Executive Director of the Regina Symphony Orchestra. She is currently the Executive Director of the Editors Association of Canada and continues in this role concurrently with her new position at Sweetwater.  Bood holds a Bachelor of Arts in Music from the University of Regina and a Post-Graduate Diploma in Arts Administration and Cultural Management from Humber College in Toronto.

A man with long hair and a beard holding a violin outdoors on a sunny day.

  • Edwin Huizinga is an accomplished violinist, a fiddler, a composer, and an improviser. Along with his role as SweetWater Artistic Director (he assumed this position in October 2019), he performs regularly with the folk and baroque duo Fire & Grace and internationally-acclaimed early music, 12-piece baroque ensemble ACRONYM.

     He has performed with orchestras and ensembles worldwide including Carmel Bach Festival, Amsterdam Conservatory, Baroque Orchestra, and Tafelmusik. Huizinga has released numerous recordings including Partita Americana, fusing classical and bluegrass music. He premiered a new composition commissioned by Opera Atelier for soprano Measha Brueggergosman in late October 2020.

    This coming year he will premiere another composition commissioned by the National Arts Centre. Huizinga is also Baroque and Classical Academy Director for the Carmel Bach Festival.

    edwinhuizinga.com

    Edwin in Performance
    Up Close & Personal, May 2021

    A Music Moment with Edwin
    (Online Series)

    Episode 5, Nov. 18, 2021
    Episode 4, July 31, 2021
    Episode 3, July 22, 2020
    Episode 2, April 30, 2020
    Episode 1, April 15, 2020

Group of eleven women and one man standing outside in front of a brick house with large windows, greenery, and plants, smiling for a photo.

SweetWater Board October 2024 Back (Left to Right):  Michael Vair-Haley, Vivian McCaffrey, Jennifer Burak, Gwynne Potter, Natasha Bood (General Manager) Front (Left to Right): Charlotte MacFarlane, Cynthia Lemon, Arlene Madell, Gail Gallant, Andrea Tang

Board of Directors

  • Cynthia is recently retired from an active and fulfilling career in public education. She has been a teacher, a teacher union leader at both the local and provincial levels, a school administrator, and a superintendent of education working in human resources and special education. Cynthia would profess to be somewhat of a political junkie and has been active in election campaigns and both municipally and provincially. She completed a four-year term serving as a councillor for the Municipality of Meaford. Cynthia enjoys and absorbs music, whether it be that which is playing in her home north of Annan, or the bird song that she savours as she sits on her front verandah of her country home. Cynthia is delighted to be now working with and serving the Sweetwater team and looks forward to the many musical opportunities that will be provided within our community.

  • Originally from Ottawa, Andrea has lived in Thornbury for almost thirty years. She recently retired from a career in education with the Bluewater District School Board. Over twenty-five years, Andrea served as a teacher, administrator and superintendent with the board. Andrea’s children benefited greatly from music programs both at Bluewater schools and privately and play several instruments. Her son is a singer/song-writer and often performs at local venues. Her daughter plays guitar and sings when she leads wilderness kayak trips in the Northwest Territories. Andrea enjoys a wide range of music from opera, she recently attended Medeo at the Canadian Opera Company, to Stan Rogers and John Prine, and Neil Young and Bruce Springsteen. Her favourite piece of classical music is Elgar’s Cello Concerto in E Minor played by Jacqueline de Pre, although Yo-Yo Ma is also a favourite artist.

  • Gwynne is a partner at Baker Tilly SGB LLP, chartered professional accounting firm in Owen Sound. She is currently past president of the YMCA of Owen Sound Grey Bruce, just finishing up her seventh year on the board. Gwynne is also actively involved in all her children’s minor sports organization. Gwynne jointed the SweetWater Board in late 2021. 

  • Jen is a passionate arts advocate who recently relocated to the area from Toronto. She spent her career working with inner city youth, heading up the arts department at Jarvis C.I. and Victoria Park C.I., respectively. In addition to training teachers and running arts events for youth, for several years Jen ran the Sears Ontario Drama Festival for the city of Toronto (now the NTS Festival). She has worked on two arts boards – Necessary Angel and Shakespeare in the Ruff – and has been on the Educational Advisory Committee at both the Tarragon and Canadian Stage Theatre Company.

    Jen believes strongly in the power of the arts to transform communities and enrich lives. Her post-teaching life is allowing Jen to pursue some of her own artistic passions. She plays flute and violin in the band Miss Grundy and is currently a member of the Georgian Bay Symphony in the violin section. In addition, Jen is working with a local artist on a writing project for youth and enjoying giving back by fundraising for the Words Aloud Poetry Festival and supporting the Women’s Center of Grey Bruce.

    She is a strong collaborator and brings energy, ideas, and her creative experience in working with a range of artists in dance, drama, music, film, spoken word, and visual art forms over the years.

  • Vivian, who relocated to the Owen Sound area from Toronto,  now retired, spent her professional career employed by a teachers’ union focusing on government relations, political action, and political action training. Much of her work

    involved policy development and issues management. She was delighted to discover the rich arts scene in Owen Sound and surrounding area. After attending Sweetwater for the first time in 2019, she became totally enthralled by the brilliance of the musicians and excellence of the festival program. Vivian grew up in a household where either classical music or jazz played constantly on our stereo system. She studied piano and violin and joined the Ottawa Youth Orchestra during her high school years. Vivian joined the Board in late 2020 and has been actively involved in many areas of SweetWater including serving on the Resource Development Committee. 

  • Gail is an accomplished writer of fiction and non-fiction, with extensive TV production experience predominantly in factual and documentary programming, as a writer and story editor, as well as series producer, producer and director. Following her university studies where she earned a Masters, she began her work in broadcast journalism as a researcher and later a producer on CBC Radio’s Morningside. She is currently working with a production company specializing in Indigenous programming and is working a consultant on a series being developed for the Aboriginal Peoples Television Network. She has lived with her husband in Annan since 2003. Two of her published supernatural thriller novels are set in and inspisred by Grey County.

  • Arlene is a retired marketing and communications executive with experience in both the non-profit and financial services sectors. A graduate of Western University, Arlene has held executive positions at Bank of Montreal, the Art Gallery of Ontario, Women’s College Hospital Foundation, and the Aga Khan Museum.

    Prior to retiring, Arlene was Head, Marketing and Communications at Toronto’s highly acclaimed Aga Khan Museum. As a member of the Museum's leadership team, Arlene was responsible for building awareness of the Museum, and driving revenue generated through a wide range of programs and services — from its exhibitions, performances, and education programs to its restaurant and shop.

    Arlene’s previous volunteer positions have included Canada’s National Ballet School, the Gardiner Museum, the Royal Ontario Museum, and the York School Guild. Arlene divides her time between Owen Sound and Toronto. Volunteering at the Sweetwater Music Festival during the 2023 fall program and attending several concerts, she fell in love with the genius of the musicians and the quality of the program.

  • Jacqui and her husband moved to Owen Sound two years ago from Johannesburg, South Africa. As a psychologist with a master's degree, Jacqui has spent the last six years working in private practice and at psychiatric care facilities. She has an interest in couples therapy and the influence of attachment styles on relationships and functioning within the workplace. She continues to consult with her South African clients online and looks forward to opening an in-person practice in Owen Sound. A lover of nature and animals, Jacqui is a committed wildlife conservation volunteer and finds inspiration in her role model, Jane Goodall. She delights in various styles of classical music spanning the Common Practice Period and plays the violin in her free time. After attending Sweetwater in her first year in Owen Sound she became an avid supporter.  

  • Mike was raised in Owen Sound and, like many others, went off into the wide world as a boy only to come back to his roots as an adult with a few interesting experiences under his belt. He started playing music casually with friends while living in East Asia but more so made a name for himself organizing live music events and booking tours for musicians in Taiwan. This eventually evolved into founding and directing a city wide multi-venue music and arts festival. Today Mike is living in Owen Sound close to family for the warmer months and plans to travel back to Taiwan to continue his passion for bringing great live music to the people of that beautiful island.

  • Our Vision

    Music that inspires, challenges and connects.

  • Our Mission

    A showcase for internationally acclaimed and global artists to provide audiences with timeless, intimate, and inventive musical experiences that raise the spirit, inspire the mind, and engage the community.

  • Our Values

    Service to the Community.
    Deep Listening and Emotionally Rich Music Experiences.
    Inclusion and Access.
    Building Bridges and Connections.
    Building Audiences.
    Innovative and Resilient Future.
    Collaboration and Partnerships.

Strategic Priorities

  • Support and assist AD leadership and artistic vision.
    Develop a planning and evaluation framework to support community engagement and artistic excellence.
    Hold and annual reflection and evaluation.

  • Engage musicians that are diverse, multi-skilled, and innovative.
    Create short-term survival strategies without compromising our Vision.
    Embrace and develop digital potential to broaden connection, reach, and accessibility.

  • Build on SWMF story as a recruitment tool for artists, audiences, volunteers, partners, and funders.
    Build a Financial Sustainability Plan that includes a Contingency Plan, a Legacy Plan and a Stewardship Framework.
    Create a sustainable Succession Plan for Board Members, Artistic Director, General Manager, and Volunteers.

  • Create intentional connections with other festivals.
    Share our brand through collaboration with divers partners to increase our profile.
    Highlight meaningful expressions of art that bring people together with music as the bridge.

SweetWater Music Festival was founded by Mark Fewer, Keith Medley and Jean Medley (deceased). Early rehearsals, meals for the musicians, and receptions occurred in a tent behind the Medley Family farmhouse. Below is a photo of the three founders sharing a moment of levity at one of the early receptions in the Medley home.

Mark Fewer-Keith Medley-Edwin Huizinga

Mark Fewer, Keith Medley, Edwin Huizinga

Medlet Farmhouse
Sweetwater Founders

Sweetwater Music Festival Founders

Medley Family Farmhouse

Annual Reports

SweetWater Marks Another Successful Year.

Treasurer Gwynne Potter reported to the AGM that the Festival earned a healthy surplus in 2025-26, in large part due to a marked increase in ticket sales for the Spring concerts and
festival performances as well as a number of successful fundraising efforts. The Festival continues to expand its audience base, both within the region and in terms of increasing
accessibility through flexible ticket prices. Artistic Director Edwin Huizinga’s dynamic and innovative programming also attracts new concert goers.

General Manager Natasha Bood provided an overview of the festival’s highlights, “which included artists such as Moira Smiley, and grammy winner Hilario Duran performing at the Harmony Centre. We featured our composer-in-residence India Gailey. And of course, there was incredible chamber music featuring our 2025 festival artists including Sheila Jaffe, Keith Hamm, Julie Hereish, Matthias McIntire, and more. The Festival concluded with Mozart’s Sinfonia Concertante at the Meaford United Church to a sold-out audience.” Edwin Huizinga shared that he was exceptionally pleased with the success of the Spring concerts and this year’s festival and is excited about his plans for the 2026 festival program.

Chairperson Vivian McCaffrey recognized the success of the community string ensemble, SweetStrings, in its inaugural year and thanked the volunteers who contributed to its success. She also acknowledged the hard work and commitment of her fellow directors, who bring an array of talents and expertise to the Board. The Board officially welcomed Jacqui Morgan as its newest member.

Vivian concluded her report by saying “SweetWater’s ongoing success and ability to “punch above its weight” is largely due to the artistic vision and passion of Artistic Director Edwin Huizinga who never ceases to amaze us all with his inspirational programming and cadre of professional musicians; the incomparable expertise and competence of General Manager Natasha Bood; the multi-talents of Social Media Coordinator Karen Choi; and the dedication and enthusiasm of Next Wave Coordinator Bridget Walsh.”

Reports were received by the Board Development Committee, the Education Outreach Committee and Resource Development Committee. A new Executive Committee was elected; Cynthia Lemon will provide leadership in her new role as President (and Chair).

A Legacy of Service to SweetWater.

Keith Medley

Festival Co-Founder and Founding Producer Keith Medley was honoured at SweetWater 2016

SweetWater has been fortunate to have several individuals and organizations who since the very beginning have taken on leadership roles or have been key supporters. We thank them for their dedication, vision and service to move the Festival forward over the years. 

Founding Committee
Jean and Keith Medley
Mark Fewer
Ken and Judy Thomson
Maureen and Ken Sutherland
Susan Gibson
Allan Stone
Godfrey Lister

Founding Artistic Director

Mark Fewer (2003-2019) 

Founding Producer
Keith Medley 

Legacy Volunteers
Sidney Misener
Ron de Boer

Past Chairs, SweetWater Board of Directors
Judy Thomson (2007-2009)
Maureen Sutherland (2009-2012)
Paul Hood (2012-2013)
Andrew Baines (2013-2015)
Ewan Porter (2015-2016)
Colleen Purdon (2016 - 2020)
Lynda Montgomery & Jill Willinton (2021-2022)
Vivian McCaffrey (2022-2024)
Charlotte MacFarlane & Vivian McCaffery (2024-2025)
Vivian McCaffrey (2025-2026)

Legacy Funder
Municipality of Meaford

Legacy Venue
Friends of Leith Church

Legacy Contributor
George Faddoul