Why apply?

  • Opportunity to perform under the SweetWater banner to large audience.
  • Performers selected for the Showcase will receive an honorarium.
  • Showcase will stream video clips online via SweetWater website, social media (Facebook, Twitter, Instagram, YouTube), SweetWater e-blast subscribers, and links shared with other music presenters and media. 
  • Showcase performers will  receive music career counselling from Edwin Huizinga.
  • Online forum for Showcase performers to gather together with Edwin virtually to talk about music, careers in the profession, and more. 
  • A select number of Showcase performers to be selected by Artistic Director following the Showcase and invited to participate and take part in Mentorship/Internship Opportunity during SweetWater 2021 (September 16-19) in Meaford and Owen Sound, Ontario. This will include a small honorarium. Accommodation provided (if required) and some funding for travel expenses (if required).