SweetWater Moves Forward with New Three-Year Strategic Plan
Jan. 24, 2018
After a year of work, including numerous meetings and consultations with key stakeholders, the SweetWater Board of Directors has approved a new three-year Strategic Plan for 2018 – 2020.
“SweetWater is a maturing organization and we now have a vision and plan to support sustainability, good governance and great music going forward,” said Board Chair Colleen Purdon. “The development of the strategic Plan has been a great opportunity to focus on what makes SweetWater such a great festival and build on these successes. We are happy to have a plan in place that is practical, visionary, and well supported by everyone in the organization.”
The new Strategic Plan includes a new mission statement: “A showcase for the world's best performers providing audiences with unique, intimate and cutting edge musical experiences that engage the mind, the spirit, and the community.” A new vision statement was also created: “SweetWater – Music that inspires, challenges and connects.”
Colleen adds SweetWater was fortunate to have the assistance our Strategic Plan Partner, M. Struthers & Co.
The complete Strategic Plan 2018 – 2020 can be found on the SweetWater web site under a new link, Our Mission, Vision & Plan .
A special thanks to the SweetWater Board, volunteers, members, supporters and staff for helping to bring together this road map for SweetWater over the next three years.
SweetWater Music Festival
PO Box 333
Owen Sound, ON
N4K 5P5 e. email@example.com p. 519 477-1403
The SweetWater Music Festival is possible thanks to the on-going operational support of