SweetWater Moves Forward with New Three-Year Strategic Plan

                                                                                                                 Jan. 24, 2018

After a year of work, including numerous meetings and consultations with key stakeholders, the SweetWater Board of Directors has approved a new three-year Strategic Plan for 2018 – 2020.


“SweetWater is a maturing organization and we now have a vision and plan to support sustainability, good governance and great music going forward,” said Board Chair Colleen Purdon. “The development of the strategic Plan has been a great opportunity to focus on what makes SweetWater such a great festival and build on these successes. We are happy to have a plan in place that is practical, visionary, and well supported by everyone in the organization.”


The new Strategic Plan includes a new mission statement: “A showcase for the world's best performers providing audiences with unique, intimate and cutting edge musical experiences that engage the mind, the spirit, and the community.”  A new vision statement was also created: “SweetWater – Music that inspires, challenges and connects.”     


Colleen adds SweetWater was fortunate to have the assistance our Strategic Plan Partner, M. Struthers & Co. 


The complete Strategic Plan 2018 – 2020 can be found on the SweetWater web site under a new link, Our Mission, Vision & Plan .


A special thanks to the SweetWater Board, volunteers, members, supporters and staff for helping to bring together this road map for SweetWater over the next three years.