SweetWater Music Festival Welcomes New Manager

                                                                                                 February 1, 2016


The SweetWater Music Festival Board of Directors recently welcomed Paul Eichhorn as the Festival’s new Manager. Paul officially took on this new role in late January and will oversee the annual event, now entering its 13th season. The 2016 edition will take place at various locations in the Owen Sound area from September 16 to the 18.


Paul has over two decades of experience in the arts and culture not-for-profit sector as well as an extensive background in event management, marketing and promotions, and fundraising. The Owen Sound resident has provided his expertise to the Owen Sound Museums as well as the City of Owen Sound as Project Coordinator of the successful Tall Ships Owen Sound event. He has sat on numerous arts and culture committees and is also an award-winning documentary filmmaker.


“We are delighted that Paul is joining Sweetwater as our new Manager, especially at a time when we are expanding our profile in the region and into major centres,” says Board Vice Chair Colleen Purdon. “His awareness of local dynamics regarding promotion of performances and potential supporters and donors will be major asset for SweetWater moving forward.”


As part of Paul’s mandate, he’ll be launching new online marketing initiatives, including an expanded social media presence for SweetWater. A new You Tube channel will feature performance videos from Festival events as well as interviews with key Festival players.


The SweetWater Music Festival continues to be a popular annual arts event not only locally but also attracting audiences from throughout Ontario and beyond. This popularity is very much a result of the vision and dedication of its founding and current Artistic Director Mark Fewer. The 2016 event will once again feature world-class musicians including David Braid, Aiyun Huang, and James Campbell.