Keeping the Music Alive this Spring During the “New Normal”

                                                                                             May 15, 2020

SweetWater like many organizations is adjusting to a new reality this spring because of COVID-19 and physical distancing measures. Despite having to postpone planned concerts, we’ve launched several new initiatives to keep the music alive.


One thing I've been thinking a lot about is that we need music, art, and connection more than ever. Finding ways to take a moment and listen to something beautiful or pick up a new instrument and learn a tune are really real and important ways to connect to our inner self and our emotions.


I’m very excited about the plans we have for younger musicians. The annual Next Wave Showcase for aspiring, emerging musicians now going online. The Next Wave Virtual Showcase coming in June will offer young performers from Grey Bruce and beyond a chance to perform for a worldwide audience. We’re also developing music education opportunities for students later this spring. One session will feature Jaron Freeman-Fox. I’ll also be offering some online instruction for students. It’s vital to continue to these outreach initiatives for young people interested in musical pursuits.


We recently launched two other online music initiatives. SweetWater Redux offers a musical trip back in time. I’m also providing music lovers with something to enjoy, Music Moments with Edwin. Hopefully some of you tuned into the online concert this past Sunday with my long-time music collaborator Bill Coulter. It was a great feeling to be our sharing music with so many people even if it was in a virtual way.


I truly believe we’re living in a time of supporting each other. The beauty of a phone call or Zoom chat shouldn’t be underestimated, as well as the process of recording some new music, and sending it to a friend. These things are so valuable.


Finally, let me assure you that SweetWater is carefully monitoring how the COVID-19 situation is currently evolving and what impact it may have on our plans this year. We’re taking into consideration all available information and guidance from health and government agencies as we consider the format for concerts and events over the months ahead. The safety of all involved is a top priority.

Wishing you all the best. Stay safe and healthy.


Edwin Huizinga, Artistic Director, SweetWater Music Festival